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The Great White iPhone: How Apple Spun A Tech Fail Into A PR Win

"Finally" is the headline on Apple's homepage today announcing the arrival of the white iPhone. It's Apple poking fun at itself for a long, drawn-out techno failure, and indicates how it's spun the affair into incredibly positive PR

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10 Pros and Cons for Using Groupon

Groupon, the group buying site offering daily deals, has proven to be wildly popular with consumers. Great discounts are given for restaurants, retail stores, spas, theaters and much more.

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Cisco Kills Flip Camera

Flip Camera, your fifteen minutes are up. Just a couple of years ago, it was the VW Bug of Camcorders.

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Why GE, Coca-Cola, and IBM Are Getting Into the Water Business

Illustration by Brock Davis Water is becoming a high-stakes business where there's money to be made everywhere you look -- from greasy wool to microchips. In the rangeland of Australia, sheep get frightfully dirty

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Shopping Can Save Your Life

Is our consumer culture, focused on the constant purchasing of disposable goods, destroying our civilization? Quite possibly! But it's also, apparently, making us live longer and healthier lives. Researchers in Taiwan recently completed a study that shows that elderly men and women who shopped once a week or more were 27% less likely to die than those who shopped less frequently.

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What the Rise of Univision Means for Your Brand

"Every 30 seconds, a Latino turns 18 years old." Marketers, take note. Univision, the Spanish-language network, outperformed NBC in primetime last week, which makes twice in four weeks that it achieved the feat against the so-called "Big Four"--ABC, NBC, FOX, and CBS.

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Forget the Treehuggers: Five Ways to Attract the Less Stereotypical Green Consumer

The New Consumers are here. They're youthful, wired, educated and mostly female--and they’re just as concerned with practical values like price, quality and convenience as they are with do-gooder values like local, organic and fair trade. These shoppers make up 30% of the U.S

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