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The Best Pricing Strategy

Before you start lowering prices to stay competitive, here are some easy steps to beating them at their own game. It’s a familiar story : A company begins to use defensive pricing when a competitor has reduced its market share. The competitor lowers prices

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Does a New Bank Tax Save Merchants Money?

A late addition to the Dodd-Frank Act--the regulation meant to address the roots of the financial crisis--took effect this month. But it doesn't always help merchants.

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Does a New Bank Tax Save Merchants Money?

A late addition to the Dodd-Frank Act--the regulation meant to address the roots of the financial crisis--took effect this month. But it doesn't always help merchants.

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Sell What Your Customers Want

Honest Tea CEO Seth Goldman explains how he made the mistake of selling what he wanted to drink, instead of what his customers wanted.

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Does the Economy Matter to You?

This week's TrendWatch helps you weed through the economic indicators that matter to your small business. You may feel a bit lost these days trying to take the nation’s economic temperature. We’ve seen the stock market yo-yo in a matter of days—plunging to record lows on a Friday, only to shoot back up at the sound of Monday’s opening bell

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4 Reasons Why The Smart Grid Has Failed To Take Off

Since performing research for my book, Climate Capitalism (written with Hunter Lovins) a few years ago, I have become increasingly convinced that the smart grid has the potential to be one of the "holy grails" in the clean tech revolution. I believe that the smart grid can be the enabling technology that enable all kinds of other low-carbon innovations to flourish

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Video: Reebok settles suit over butt shaping shoes

The FTC says that Reebok's advertising for its EasyTone and RunTone shoes was deceptive and has ordered the company to refund customers $25 million. Erica Hill and Chris Wragge talk to Consumer Reports medical advisor, Dr

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Using "Soft" Innovations To Create Amazing Customer Experiences

To generate growth, companies seem to love "hard" product innovation--the type of expensive breakthroughs that require engineers and PhDs to toil away deep in the lab. Think Teflon, Viagra, or the Segway scooter. The challenge with this type of innovation is that it's expensive and high risk because it requires a lot of marketing dollars to educate consumers, not to mention the cost of developing the product itself.

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Former Apple CEO John Sculley On The Future Of Medical Technology And Health Care’s Killer App

John Sculley has had a diverse career by any measure--he has served as president of PepsiCo, CEO of Apple (where he famously championed the tablet computer in the 1980s), and more recently, chairman of Watermark Medical, a medical products company that has developed an in-home sleep apnea diagnostic device). Sculley is also working with Audax Health Solutions , a startup that has developed a personal health management platform with a gamification layer that allows users to compete with friends and collect points and badges. We caught up with Sculley at this year's Body Computing Conference --an event that brings together doctors, designers, programmers, entrepreneurs, journalists, and members of the entertainment industry to preview the future of high-tech health care--to learn more about his thoughts on the future of health care technology

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Time For Apple To Kill The iPod

Yes, the game-changing device still accounts for about 7 percent of quarterly revenues. But Apple's money could be better spent elsewhere. Here's why and where

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Russell Simmons Talks Business

Serial entrepreneur Russell Simmons shares his strategy on turning an idea into a successful enterprise. Russell Simmons is recognized globally for his influence and entrepreneurial approach to both business and philanthropy

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