Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

If you haven't heard the buzz around 'content marketing' yet, you will soon. Here's what you need to understand now. There’s a term gaining a lot of traction in the digital marketing space lately: "content marketing." If you haven’t yet heard of it, you will soon.

Everyone is talking about it. And that's no accident

There are 3 good reasons not to get this wrong--and an easy way to make it better. If you’re just using Twitter to lurk, you can stop reading now: This advice does not pertain to you. But if you intend to use Twitter for any sort of marketing, whether for yourself or your company, then I beg you: Please take a few minutes now to fully complete your Twitter profile

Breaking news from your editors at Fast Company, with updates all day. Last.fm To Track Music With Musicmetric . Music artists now have a new free tool to track how their audiences are responding to their content on the web

Offline learning is the latest tool for the unorthodox education organization. Here's how that and other new features will power Khan Academy's new app. Khan Academy , the wildly popular YouTube lecture series, is slated to launch its iPad app any minute now in Apple's store

Breaking news from your editors at Fast Company, with updates all day. FBI Arrests Members Of LulzSec, Anonymous .

At the end of the month, Netflix subscribers will no longer be able to stream Starz content--one of the largest providers of movies and TV shows. Netflix puts on a happy face: "We are confident we can take the money we had earmarked for Starz's renewal . . .

Want to be smarter about your social media activity? Add a few of these mini-apps to your browser

The big search engines are now using social content to shape results pages. Time to rethink your online marketing? These days, two frequently asked question of my agency are, "How does all of this social media content and sharing impact my search engine rankings?" and "Do my social network status updates in Facebook, Twitter and LinkedIn help these rankings?" The short answer is, yes, your social activity does have an impact on search results—and, more to the point, so does your company's activity.

In the rush toward a social media strategy, many businesses throw up a blog--and then have no idea what to say. Here's what you may be doing wrong. When I consult with clients, I frequently hear, "What do we write about?

Media companies aren't the only ones in the content-providing business these days. Diane Charles and Ron Qurashi are the producers of Lexus's Web Therapy series, starring Lisa Kudrow.

Web visitors dont want to hunt around your site to find what they need. Dont make them.

Pivotshare wants you to make money on your digital media. The social content creation platform isn't aiming to be the next YouTube. Founder Adam Mosam says he wants experts, businesses, and enthusiasts to dust off their libraries and start earning

Oversharing is an overwhelming problem online. Keeping up with all your news and interests and social channels can be exhausting--it's why innumerable aggregators exist (from Huffington Post to Reddit and Pinterest) to help us manage our consumption habits. Today, the startup Flavors.me takes another swipe at the problem, launching a new version of the service aimed at tackling our social media A.D.D

If you do it right, your website can be the best marketing tool you have. Ilya Pozin, founder of the Web design firm Ciplex, on how not to screw it up. I’m continually surprised by how many people call my design company with very firm ideas about what they want on their business website and yet, they haven’t thought through some of the most basic questions first