Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Will your idea fly with customers? Here's the best way to find out. Editor's note: This post is part of a series featuring excerpts from the recently published book, The Startup Owner's Manual , written by serial entrepreneurs-turned-educators Steve Blank and Bob Dorf.

Mismanaged supply chain decisions sent manufacturing overseas. But the industry has changed direction

Get a better handle on what you're tracking and why. Here's a good place to start. Dear Jeff, I track conversion rates on our website.

How can you tell if your e-commerce company is going to grow or fall flat on its face? These three measurements hold the key.

So Punxsutawney Phil says there will be six more weeks of winter. Who cares? This weather has really messed up businesses all around the country

So Punxsutawney Phil says there will be six more weeks of winter. Who cares? This weather has really messed up businesses all around the country

Fred Wilson wrote two posts in 2010 that were very influential with the startup community. The titles were: Mobile First, Web Second Mobile First, Web Second (continued) .

Despite major oil finds off Brazil's coast, new fields in North Dakota and ongoing increases in the conversion of tar sands to oil in Canada , fresh supplies of petroleum are only just enough to offset the production decline from older fields. At best, the world is now living off an oil plateau--roughly 75 million barrels of oil produced each and every day--since at least 2005, according to a new comment published in Nature on January 26. ( Scientific American is part of Nature Publishing Group.) That is a year earlier than estimated by the International Energy Agency--an energy cartel for oil consuming nations

Dave Lavinsky's company has helped its clients raise more than one billion dollars to help start, grow, and exit their businesses. Here's his advice

YouSendIt shows how testing your marketing, offers, and pricing can radically improve your business results. Five tips on making it work for you. Freemium company YouSendIt is known for its service that sends files too large to move through email.

By Charlie Dunmore BRUSSELS (Reuters) - A European Union target to promote the use of biofuels will accelerate global species loss because it encourages the conversion of pasture, savanna and forests into new cropland, EU scientists have warned. [More]

Here's how two companies turned B-List star power into A-List promotions. Paying a celebrity thousands of dollars to promote your company in 140 characters or fewer may seem crazy.

Scientists have used a new method to precisely simulate the phase transition from graphite to diamond for the first time.

And so would trading beef for chicken. According to a new study, cultured meat production generates up to 96% fewer greenhouse gas emissions than conventional meat production, though it's still second to poultry in terms of energy efficiency. Lab-grown meat is going to be on your table someday.

Scientists at CalTech are perfecting a technique that converts water, air, and sunlight into different kinds of fuel that could power everything from car engines to fuel cells in cell phones. It sounds almost too good to be true, from an environmental stand-point.