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What if your bike ride to work meant you got free stuff at stores? Recyclebank is going beyond just offering rewards for recycling, giving London commuters fresh incentives to walk or ride.

I confidently believe that increasing the use of social media for outreach by scientists will positively affect how the public views and understands science . I stand by my statement that part of our job is to improve science communication, and as the world turns to the internet, social media is vital to that cause . So let’s get selfish for a moment here: I’m telling you that you should take the extra time to add social media to your schedule ( see my post on having time, too ).

The brain usually has a pretty good idea of what is part of the body and what is not--although the classic rubber hand illusion can convince people to adopt a fake hand as their own when one of their real hands is hidden from view. Researchers at the Karolinska Institute in Stockholm have added a strange new twist to this experiment, persuading volunteers to believe that they have three hands rather than two. The psychologists accomplished this sensory legerdemain by placing a false rubber right hand next to the subject’s real right hand and covering both with a cloth from the wrist up (to obscure which one was connected to the body)