Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Analyzing heaps of data can give you an edge... or make you fall flat on your face. It all depends on how you use the results.

YouSendIt shows how testing your marketing, offers, and pricing can radically improve your business results. Five tips on making it work for you. Freemium company YouSendIt is known for its service that sends files too large to move through email.

Billionaire Ted Leonsis shares lessons he learned in living a life and building a business with no regrets. Ted Leonsis has just about done it all.

Facebook Likes and comments are great, but they won't save your brand. Researcher Dan Zarella (an expert in social media analysis ) set out to prove they would at least help. He found the opposite results.

Does a new website from the world's largest coal company gives away Justin Bieber-themed inhalers to combat asthma from coal? Today, Peabody Energy --the largest private coal company in the world--launched Coal Cares , a website giving away free, Justin Bieber-themed inhalers to asthmatic children and providing other, pro-coal info to kids everywhere. Yes, coal gives people asthma, but it's still the "safest energy out there." There are word searches, a Kidz Koal Korner , and a promise that "for every 1,000 inhaler actuators donated via Coal Cares™, Peabody will make a $500 donation towards the cost of one lung-replacement therapy." It's also totally fake.

New research is adding a Twittery flavor to the old adage "birds of a feather flock together," because it suggests happy twitterers tend to aggregate. Does this have implications for PR-related tweeters? In a paper titled "Happiness is assortative in online social networks," University of Indiana researcher Johan Bollen and other authors conclude that "Social networks tend to disproportionally favor connections between individuals with either similar or dissimilar characteristics.