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If you aren't learning enough from the conferences you attend, you're probably making the same mistake everyone else does. Don't. Business conferences often have more choirs than a church

Entrepreneur Andy Crestodina explains how he uses Crazy Egg to analyze web traffic. My partners and I run a Web design and video production firm, so it's essential for us to know how visitors are using our clients' websites. Earlier this year, our SEO partner recommended an analytics tool called Crazy Egg, and now we're huge fans.