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The book: Little Bets: How Breakthrough Ideas Emerge From Small Discoveries, by Peter Sims; Free Press.

When we launched Scientific American Mind as a new publication in 2004, it seemed like a great opportunity to give readers more stories about popular areas of mind and brain research--which, fortuitously, were also booming because of imaging and other advances. What I didn’t realize at the time, but probably should have, is how often the findings in our pages would shake loose what I thought I knew about how our gray matter works