Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Use these quick and easy rules to make sure your customers keep coming back for more. It's easier to sell to existing customers than to acquire new ones, so it's good sense to keep the customers you've already got. Here are some simple rules to ensure that customers continue to come back for more

It's not all about you; it's all about them. Tara Hunt of Buyosphere and Lauren Thom of Fleurty Girl show how to really make an impression on your clients

A good product is only the cost of entry. If you're going to thrive, you'll need more than that. The recipe for start-up success is simple: Make a good product

A good product is only the cost of entry. If you're going to thrive, you'll need more than that

Why we all need to satisfy the thirst to growth, and you should never allow that thirst to be quenched. I bet you’ve all heard these things before: “Once we grow 20-30 percent more, we will have the scale we need to be more profitable” “If we buy our largest competitor, we will have the scale to better serve our customers on a national level” “At our current size, we aren’t able to effectively compete in this marketplace. We need to double our size to get a competitive advantage What’s surprising is that we’ve heard these things from companies with $2 million in revenue and we’ve heard these things from companies with $10 billion in revenue, plus everyone in between.

In times like these, cost cutting and streamlining are compelling business strategies. Business executives sometimes have second thoughts about their loyalty programs and ask our consultants whether it’s really worth the cost.

Here's how I make sure my employees are ready to help our customers.

There's a reason ESPN, Google, and Zynga lead their industries.

If your long-term customers are leaving--and not coming back--you're probably making one of these mistakes.

Companies that provide most of their value through independent contractors are always at risk. Heres how to create a model that's win-win for the business, contractor and customer

As customer attitudes change, "giving back" is no longer an option. It's a necessity. Here's how to make it good business, too.

Use these 4 smart tricks to create and share customer testimonials. Nothing sells your product or service better than a passionate customer. Strong customer testimonials break the ice with prospects on the fence.

How to keep a business on track when its top performers are scattered across the map. Caldwell, Idaho

Go ahead.

Your product must be good--that's a given. But if you're going to win, it's about the experience.