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Checking in with IBM, comScore, Mercent, and Envirosell to play Cyber Monday quarterback. Or, as IBM's John Squire calls it: "The best day ever." Cyber Monday, which was invented by the National Retail Federation in 2004, was little more than a marketing gimmick until this year

Retailers cashed in on Black Friday, Small Business Saturday, and Cyber Monday, but experts caution against any premature victory dances. In the aftermath of the nation's biggest shopping weekend, storeowners and retailers have plenty to be thankful for: voracious consumers blasted through modest sales projections this past weekend, spending some $52 billion from Thursday to Sunday, and about a billion more on Cyber Monday. Though the numbers certainly seem to indicate a strong holiday sales season, experts suggest that with nearly four weeks left until Christmas, it's hardly time to celebrate.