Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

If you're not using the video site to market your company, you're missing a huge opportunity. Not marketing on YouTube yet? You probably should be.

It's not just a matter of finding creative dreamers; you need people who can turn ideas into money. Here's what to look for.

In a world generating and storing tons of data every day, business owners need to learn how to harness it to get an edge.

More than eight years worth of pristine particle physics data will remain available for analysis or re-analysis at least until 2018, now that BaBar's Long Term Data Access project is complete. The project preserves a complete set of BaBar data – all 530-plus inverse femtobarns of it – by, in a sense, stopping time for it, embedding it in a computational cocoon safe from upgrades, bug fixes and patches

A just-released report shows how fake debt collectors, fake state troopers, and fake soulmates are responsible for a new wave of highly complicated online scams.

My Offers taps what AmEx calls the "spend graph" to give cardmembers access to deals and discounts at nearby merchants. And it knows your mom couldn't care less about getting 50% off tickets to a three-day electro-fest

Technically it's a yapp (get it, your app?), but it still might change your life.

The future of search is not about page rank. It's about creating giant databases of every person, place, and thing on the planet

Occupy Wall Street websites love adding Google, Facebook, and Twitter buttons--which could give law enforcement a handy back door to track users' actions--and identities. Big Data is everywhere. Occupy Wall Street protesters, however, are dealing with a special challenge: Online marketers and analytics firms tracing the minutiae of their lives--including their email contacts and physical location--and possibly passing the information on to law enforcement.

We ran three marketing test-with surprising results. Here's what our data revealed about the clicking habits of customers. For me, measurability is very important when it comes to marketing

Tired of keeping track of all those documents, receipts, and business cards? These 4 mobile scanners can help.

These trends could make for huge opportunities--or huge disruptions to your business. Either way, they are ones to watch

Bob Vila isn't just a brand, he's an entrepreneur reinventing himself in a new economic landscape.

Analyzing heaps of data can give you an edge... or make you fall flat on your face. It all depends on how you use the results

Analyzing heaps of data can give you an edge... or make you fall flat on your face. It all depends on how you use the results.