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Floppy Starfish Bot Soft-shelled robots have popped up from time to time, but none perhaps have been as amazing as this new innovation from Harvard . It's a super-floppy starfish-esque robot that can crawl, maneuver, and wiggle its way along the ground...and can also squirm its way into tight spaces and even through tiny holes. Just like the worms of your squirmiest nightmares! Enjoy! [youtube QpnLj-rzjIo] The robot is just five inches long, pneumatically powered and was designed to replicate the motions of a real sea creature

Can't do doorbusters or sweeping discounts? Brooklyn Industries's Lexy Funk explains small-retail's tricks for profiting big this shopping season. This year's Black Friday and Cyber Monday shopping weekend was a significant boost for U.S.

E-readers work dandy for straight stories, but some books demand the traditional treatment: lush photos, glossy pages, and a heft that commands considered travel. God bless the flip-worthy, full-color coffee-table book. Whether you're shopping for a foodie, design geek, or facial-hair devotee, we've picked a few of our recent favorites.

Nearly one metric ton of hardware will land on Mars in about nine months' time, uncurl its limbs, and start rolling around in the name of science. Designing something like Curiosity isn't easy. Around August 6, 2012, a spacecraft will reach Mars' surface after a nine-month journey from Earth

Per square foot, Apple outsells most other retailers, but it didn't happen overnight. Here are three things the company got right that you can steal. Ask a seasoned entrepreneur how to increase sales and you'll likely hear such terms as up-sell and cross-sell

Does Twitter's Activity and Facebook's Ticker give you anything you really need to know? Not really. But maybe that's not so bad

We are living in a new age of austerity . Environmentalism is no longer just a crunchy cause, but also a corporate mandate .

You could wade through dozens of reviews of the new Amazon Kindle Fire--or let us extract the best bits for you. Here's the most meta version of the story you will read online, offline, and everywhere else, each line taken from professional reviewers, tech bloggers, Tweeters, and Amazon customers. It seems like ages since Amazon introduced us to the $199 Fire at a hectic New York City event, but in truth that was only about six weeks ago

Twenty-odd years of fastidious engineering and unsurpassed quality have put Lexus in the pantheon of luxury automakers. But if there’s been one gripe leveled at Toyota’s luxury division over the years, it’s that the company has played it safe in the design department. It’s a complaint that hasn’t fallen on ...

Meet the thermostat directly inspired by the iPod. Courtesy of Nest Labs Tony Fadell developed the first iPod (and 17 subsequent versions) and departed Apple in 2009. Now he's selling a thermostat--but not, of course, just any thermostat.

Meet the thermostat directly inspired by the iPod. Courtesy of Nest Labs Tony Fadell developed the first iPod (and 17 subsequent versions) and departed Apple in 2009. Now he's selling a thermostat--but not, of course, just any thermostat.

As a branding and design consultancy, there are few things more exhilarating than being involved with a startup. But I have also seen some recurring challenges. Namely, when a client is starting a business, everything is top priority, and it is often easy to think "logo" and "design" should come later

After all the trouble of taking your company public, you deserve to treat yourself to the best things life has to offer. Weve put together a wish list for that special day.

Nearly 80 international designers and artists, including Marc Newson, Maarten Baas, and Damien Hirst, created their expressions and interpretations of the concept of time for a Panerai-sponsored exhibit, “O’Clock: Time Design, Design Time,” at Milan’s Triennale museum. Curated by architect and designer Patricia Urquiola, the exhibit runs through January 8, ...

Welcome to another edition of Starred , where we take you deep inside the inboxes of our favorite CEOs, entrepreneurs, and VCs.