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After thousands of tests, we've identified a few of the most effective ways to improve your website's landing page. With all the dollars spent on pay-per-click advertising (PPC) and search engine optimization efforts (SEO), it is easy to forget that the single largest factor that determines the success of your online marketing efforts is the effectiveness of your website's landing page. The math can be staggering

By Nicola Jones of Nature magazine This month, scientists will test a new way to extract methane from beneath the frozen soil of Alaska: they will use waste carbon dioxide from conventional wells to force out the desired natural gas. The pilot experiment will explore the possibility of `mining' from gas hydrates: cages of water ice that hold molecules of methane

Despite what you may think, a perfectly crafted email can actually close a deal. In most cases, you’ll want to close deals either in person or on the telephone

AutoSlash cuts the time it takes to find the best car rental rates. Enter your desired dates and location on AutoSlash.com, and the service scours the Web for discounts and coupon codes from companies such as Hertz and Avis

Optical data carriers such as DVDs, Blu-rays and CD-RWs store data in layers of so-called "phase change materials". In the future, these materials will enable the development of fast, non-volatile and energy-saving main memories. A prerequisite for this is a low thermal conductivity

AutoSlash cuts the time it takes to find the best car rental rates.