Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Twitter and NASCAR are debuting a new augmented television project for Sunday's Pocono 400. The partnership goes way beyond hashtags. NASCAR and Twitter are unveiling a new sports product at the Pocono 400 race on Sunday, June 10: A co-branded racing page for fans to follow the event in full-time.

Alison Kosakowski, a 33-year-old former New York City brand planner turned dairy farm blogger, now helps farmers use social media to market themselves and share their unglamorous but rewarding reality. In 2009, Alison Kosakowki was living in New York, working as communications manager at the Maersk shipping company, when a kidnapping at sea brought her to Vermont. The captain of the Maersk Alabama, Richard Phillips, had been kidnapped by Somali pirates; Kosakowski was dispatched to Phillips’s home in Underhill, Vermont, to help the family handle media during the weeklong crisis, the wait for Phillips’s return, and the barrage of interview requests and book deals in the aftermath

Getty Images is getting with the 21st century today. With its new Connect system, Getty is making it easier for web publishers and certain platforms like blogging tools to embed Getty's image products in their online publications than it may have been before. This is clever, definitely designed to boost revenues, and probably overdue

Silicon Valley and Silicon Alley both have incredible talent, but theyre two very different ponds for fishing.

Yelp, the user-generated review site based in San Francisco, priced shares of its IPO between $12 and $14, and seeks to raise nearly $100 million in its upcoming IPO. On the heels of Facebook's much-buzzed-about S-1 , Yelp, another Bay Area tech company, is one step closer to going public

Cash flow can be a real pain point for start-ups. These new solutions by young companies are helping start-ups scale quickly without cash infusions from investors

In the Wild, Wild West-era of digital media, there is no cowboy quite like Kim Dotcom. Part Sean Parker, part Kevin Mitnick, with a whiff of Notorious B.I.G., Dotcom embodies the most savage age of online piracy, having made a fortune on the edges of Internet freedom. Dotcom, the megamind behind Megaupload , was arrested yesterday in New Zealand, his panic-room door busted down by officials, who found the hacker

Are you measuring the interplay and overall performance of your combined paid, earned, and owned digital media channels? Here's a 5-step process to discover which elements are driving the most value. Many marketers have worked hard in 2011 to develop appropriately customized ROI measures for social media

I'm the world's worst social media marketer. So I'm going to use my wedding photography business as the guinea pig and try every trick out there.

As a tablet, the Kindle fire won't threaten the iPad, even at $199. As a digital catalog and promotional tool for moving Amazon products, it could be revolutionary.

“You shouldn’t wait for change—you should pioneer it,” said Paul Block, CEO of Merisant, the company that makes the sugar substitute Equal, and his remark pretty well summed up the theme of last Thursday’s conference session, “Growth and Innovation: Leveraging the Momentum.” A standing-room-only audience attended the panel discussion, in which Block was joined by serial entrepreneur Howard Tullman, CEO of Tribeca Flashpoint Digital Media Arts Academy, and Lisa Price, CEO of Carol’s Daughter, a cosmetics company she launched 18 years ago while working as an assistant writer on “The Cosby Show.” Perhaps the best illustration of Block’s precept came from Price. Four years ago, she said, she and her management team had detected early signs of a major change in the tastes and preferences of their customer base, principally African-American women

A new Knight Foundation study finds that using Facebook and Tumblr leads teens to a greater appreciation of the First Amendment--but their teachers think unbridled free speech for teens online isn't such a good thing. Teens hate censorship--at least if they're using social media

%excerpt% Originally posted here: Move Over, Vogue

We will help you make sense of your broadband options and which technology will be a good fit for your business. Deciding whether to fire an unproductive employee?

Craftsman is sending an un-handy man into the wild. His survival story depends on tools both physical and digital. It’s a poor workman who appears in a new reality-based campaign for Craftsman.