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How and Why to Develop a Niche

When business owners ask me why they have a difficult time prospecting and closing on business, one of the first questions I ask is, “who is your audience?” When I hear answers that include words like, “anyone who…,” I immediately know that we are heading into an emotional conversation - niche marketing.

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Robo-Simulator Gives Shaky New Surgeons The Strokes Of Smooth Operators

Hands on surgical training (HoST) actually helps move the hands of surgeons in training to help them experience what it's like to make the cut. But are they actually learning? A teaching method that allows novice med students to instantly move with the same dexterity as the world's most seasoned surgeons sounds like the kind of science fiction quackery that'd get patients killed.

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Meet The Winners Of "American Idol"

There’s no number to text your vote for Coke and Ford, but the brands have fused themselves to Fox’s pop star machine. Here’s how

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Gold Eagle Company

This family-owned business is all about giving backto their community and employees. Gold Eagle is a family business going back three generations.

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The Story Behind The Story Of Cars 2

How Pixar's John Lasseter dug into the cutting-room-floor scrap heap of the first Cars movie to come up with the idea for the new film. Creative people know that no idea that gets cut from a project ever goes in the trash can

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"Let’s Go for It"

Name: Arun Majumdar Title: Director, Advanced Research Projects Agency–Energy [More]

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The Secrets Behind Google’s Push Into Renewable Power

In the past two weeks, Google has made two staggeringly large renewable energy investments: a $168 million investment in the Ivanpah solar farm, and a $100 million investment in the world's largest wind farm . We had a chance to speak with the man behind these investments--Rick Needham, Google's Director of Green Business Operations and Strategy (pictured in stylish duds, center)--to find out why the search engine giant has seemingly all of a sudden become a major clean energy player. When Needham came to Google in 2008, the company had already made early-stage clean energy investments through Google.org (the company's philanthropic arm), but Needham spent most of his time figuring out how to make Google's own operations more energy efficient.

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Yuck: Ad Subsidized Kindles

Amazon has announced it will begin selling an ad-supported version of its Kindle eReader starting May 3rd. The "Kindle With Special Offers" will sell for $114, an 18% discount from the current $139 sticker price

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Why Google Is Investing $168 Million in a Giant Solar Farm

We had a feeling that BrightSource Energy was destined for big things when Google first announced it was investing $10 million in the solar thermal startup in 2008. After all, Google only invests in impressive ( TechnoServe , eSolar ) and profoundly weird ( wind power from kites , anyone?) companies.

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