Leadership Hall of Fame: Seth Godin, Author of "Purple Cow"

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We continue our examination of the business book Purple Cow with an interview of author Seth Godin. What companies are using a purple cow strategy now, and how is Seth trying to change book publishing?

Ramping Up The Emotional Side Of Marketing When It Can’t Be Measured

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There's a big misconception that to know the true value of something, you must track it, that success lays solely in the outcome of very specific numbers.

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Leadership Hall of Fame: Seth Godin, Author of "Purple Cow"

Ramping Up The Emotional Side Of Marketing When It Can’t Be Measured

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