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Don’t Discount: Here’s Why

Emphasize the virtues of your product or service, rather than the price. It will keep your competitors at bay, and your customers close. As business owners, we are often tempted to discount our product or service, thinking it will somehow win us customers and drive growth.

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Smackdown: Which Homepage Wins?

Two consumer electronics retailers: One gets it, the other doesn't even come close. One of the biggest mistakes Web designers make is cram too much information on a homepage

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