Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

As a business owner, you go above and beyond to keep customers happy. But your employees might not feel the same.

Dozens of new gadgets and Web services promise to boost your business. Here are five that just might deliver. Dozens of new apps, gadgets, and online services are vying for your attention.

By helping organizations trumpet the world's most pressing causes through social media, three college students give back exponentially. With the overwhelming influence social media has on daily life, people are constantly bombarded by tweets and status updates. In the last few years, the use of social media has risen exponentially around the world, creating new communities and outlets for communication—something Patrick Ip, Sonia Chokshi and Kavya Shankar decided was an opportunity to trigger social change.

There’s a delectable irony in the fact that Facebook’s IPO was announced the same week as the Super Bowl. While they are both the subject of obsessive media attention, they actually represent two radically different versions of the future of branding and advertising.

By Daniel Cressey of Nature magazine A class of chemicals used widely in manufacturing could be damaging the effectiveness of common vaccines. Perfluorinated compounds (PFCs) -- organic chemicals containing fluorine -- are used in food packaging and industrial manufacturing

Long, hard stares are nothing new to computer users, particularly when their PCs have crashed or their screens are frozen. In the near future those stares will let us do more than merely convey anger to our silicon friends. Developers of eye-tracking technology already a tool to help the disabled interact with specialized computers and to let market researchers evaluate the effectiveness of advertising campaigns have turned their attention to Windows PCs and video game consoles

Great companies use this approach to cut their cost per acquired customer in half and generate a positive return. Can it work for you too? A financial services client of ours is spending several million dollars per year on marketing to their customers.

For companies in any industry, it's adapt or die when it comes to social media.

Life-threatening viruses such as HIV, SARS, hepatitis and influenza, could soon be combatted in an unusual manner as researchers have demonstrated the effectiveness of plasma for inactivating and preventing the replication of adenoviruses.

No one likes cold calling. But are you missing an opportunity to increase your bottom line AND have some fun

Growing up we’re always told that it’s what’s on the inside that counts. And while that’s certainly true with respect to personal integrity, I’ve learned that when it comes to beverages, if your label doesn’t catch peoples’ attention, they may not get the chance to taste what’s inside. (Unless of course you have a sampling team in the store, which is still our primary marketing strategy.) One of my favorite ways to test the effectiveness of our labels is walking into a store and seeing if I can spot our brand in a cooler in the back.

The local bar scene has always been a mystery. Step into a pub on any given night and you might get a bro-filled fratfest dominated by Polo-clad Murray Hillers. Another evening could attract a smaller, older crowd, shouting out answers at trivia night.

Used to be that sick kids got lollypops after a visit with the doctor. But in some cases candy can be more than a reward--it can be part of the therapy. Because scientists have found that, in battling chronic infections, sugar can boost the effectiveness of antibiotics