Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

One of the great perks of working at a media company is being the first to learn about new products, try them out, photograph them and--this is the hard part--send them back to the manufacturer. These goods then appear in the magazine and on the website, with the implied notion that you might want to buy them. You know, in a store

Several of Lauren Conrad's former castmates on The Hills, which ended last year, have started businesses of their own. Here's a sampling: Kelly Cutrone, founder of fashion PR firm People's Revolution (at which Conrad worked on the show), is set to debut her own sportswear line, the Electric Love Army, this fall