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Agencies need to look beyond storytelling and take their cues from software developers, says the chief creative officer of AKQA. Recently, I tweeted : @reiinamoto: "In order for agencies to stay relevant, they must embrace the Culture of Code.” This topic came out of a conversation I was having with a friend at another agency (a traditional one, that is). The tweet got more passionate responses than any other thoughts I’ve tweeted of late

A new school for 30 under-30 marketers opens at the Cannes Lions festival. But can creativity be taught in a week? The Cannes Lions was once an event solely for advertising creatives

Dan Hicks and Johnny Miller were impressed with how Rory Sabbatini hit clutch iron shots down the stretch to earn the Honda Classic victory and liked his emotion after winning. (NBC Sports)