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Fei Xiao and Anna Sergeeva, two undergrads at the University of Southern California, are building a tool to help event planners get better attendance. Sick of people flaking out on your events?

Susan Southerland, president of Just Marry!, a wedding and event planning company, talks about how to interact with today's bride"and the most famous recent one, Kim Kardashian. View the video on Inc.com at: http://www.inc.com/video/201112/success-stories-susan-southerland-just-marry.html Advertisement: Win New Customers