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World’s Most Advanced Crowd Simulator Predicts How People React In Emergencies

MassMotion puts a large, intelligent, 3-D crowd into a building's design and finds out where you need bigger doors or more escalators. Humans react in a seemingly irrational manner during emergency evacuations; sometimes, people even get trampled in the process. But what if architects and developers could predict how large crowds might move through their buildings in the event of an emergency--and then tweak the designs to ensure that everything runs smoothly

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Emotions high before 2018 Ryder Cup venue awarded

The 2018 Ryder Cup venue will be announced Tuesday, with many players and fans hoping European golf officials will honor Seve Ballesteros by sending the event to Spain.

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How to Tell Your Company’s Story

On May 23, Inc. magazine contributing editor, Norm Brodsky, will be my guest here at Inc. magazine's New York City headquarters for a discussion on small business media strategy.

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Carbon, carbon everywhere, but not from the Big Bang

As Star Trek is so fond of reminding us, we're carbon-based life forms. But the event that jump-started the universe, the Big Bang, didn't actually produce any carbon, so where the heck did it – and we – come from?

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Next Generation Augmented Reality Will Transform Live Events

The CrowdOptic app for iPhone overlays statistics in real-time, enhancing performers, players, and songs. Imagine watching a basketball game and seeing all of the vital statistics surround your favorite player without taking your eye off the game. CrowdOptic aims to visually enhance the event experience through a heads-up display on an iPhone .

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Sergio surges in Tampa

PGT: Garrett Willis and Chris Couch are tied for the lead in the Transitions Championship, with Sergio Garcia back in contention in his first PGA Tour event in seven months.

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Starbucks CEO Howard Schultz Coming to NYC

On March 30, Howard Schultz will be speaking to Inc. magazine's Business Owners Counci l about his new book, "Onward: How Starbucks Fought for Its Life without Losing Its Soul." In this new book, Schultz chronicles his experiences re-invigorating Starbucks after stepping back part-time and seeing the brand take some hits.

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Phil "Captain 3-D" McNally Is DreamWorks’ Animated Megamind

When DreamWorks Animation's Phil Captain 3-D McNally first entered Wednesday's Samsung showcase in New York City, he wasn't drawn to all the shiny gadgets blanketing virtually every wall, floor, and ceiling. Nor a Maxell-blow-your-hair-back display of the latest and highest-definition TVs, or the tablets, or smartphones.

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Pappas wins Nationwide’s Bogota Open

Brenden Pappas won the Bogota Open on Sunday when lightning wiped out the third round, reducing the Nationwide Tour event to 36 holes.

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