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The end result looks seamless and spontaneous, but how much preparation is really needed to stage a daytime musical right in the middle of a bustling mall during the holidays? An everyday location. A sudden burst of inappropriate activity.

He seemed destined for music stardom, but instead Amos Winbush III started CyberSynchs, a $13.5 million-a-year New York City-based mobile phone backup company.

It seems obvious to me that I have free will . When I have just made a decision, say, to go to a concert, I feel that I could have chosen to do something else. Yet many philosophers say this instinct is wrong

A recent transplant from Minneapolis dishes on what you need to know if you want to live in the start-up capital of the world. Moving your tech start-up to Silicon Valley makes sense on so many levels

When city services can autonomously go online and digest information from the cloud, they can reach a level of performance never before seen. First up, water systems that automatically know when it will rain and react accordingly. With a little help from what's called the Internet of Things, engineers are transforming cities from passive conduits for water into dynamic systems that store and manage it like the tissues of desert animals.

Brooklyn's business leaders ponder the future of hacking, crowdfunding, and your customers' shopping habits in the second TEDxBrooklyn. How will you "redefine better" in 2012? Friday's TEDxBrooklyn conference focused on that theme by bringing together some of the biggest forces that have "bettered" the borough in recent years

Face it: There are days when being an entrepreneur sucks. Here are a few simple steps to getting your mojo back. No matter what you do for a living , the key to success is superlative performance, day after day after day.

Writing things down, with your actual hands, is just plain better at getting you to remember and execute good ideas. Here's why. There’s all kinds of advice across the web about when to use which app for each small thing that needs doing.

Rope bridge? Check.

A New York nonprofit offers money, mentorship, and community to young, underprivileged, urban entrepreneurs. A couple years ago three serial entrepreneurs got together to create a different kind of entrepreneurial venture: a nationwide community that would foster small-business ownership among minorities, and those from low-income areas of America's biggest cities. The result: 100 Urban Entrepreneurs , a nonprofit foundation headquartered in New York that hosts city events where entrepreneurs can pitch start-up business ideas to judges, meet mentors, apply for funding—the best ones get a $10,000 grant—or just sit in the audience and learn from other aspiring entrepreneurs

Erly is founded by Hulu’s former technical and product leads. Collections is one of three applications the team plans to launch in the coming months

The terrorist attacks that shook the United States 10 years ago had effects that reached all the way into space. Not only did the events of Sept. 11, 2001, prompt NASA to immediately beef up its already strict security procedures, they forced military space officials to reassess their priorities regarding space security and triggered a shift in space policy .

This and more important news from your Fast Company editors, with updates all day. UK Goverment Summons Social Networks For Riot Talks . Next Thursday the Home Office will hold a meeting with the top social networks to discuss the recent nationwide riots.

Think Facebook and Twitter are all you need to get the word out about your new business? Here are eight more ways to get some media attention. Now that you’ve made the bold move of opening up your own business, you’re likely faced with the challenge of spreading the word about your goods or services to potential customers