Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

In order for people to buy into your brand, you have to know who you are. You must convey to them that you truly understand the problem you are trying to solve and that you care about their experience. But, unfortunately, startups don’t always think about this from a consumer perspective.

New psychological research shows that mild intoxication can actually boost creative problem solving. So, go ahead

%excerpt% Link: Close Up: Jessica Alba, Mompreneur

When buying a business, what's the going rate for hiring a broker, and who is responsible for paying it?

Every new business initiative needs a champion--someone who takes responsibility for driving its success forward.

Before investing heavily in a new line of business, its important to identify customers who can help you learn quickly about what works and what needs tweaking. Investing in a new line of business requires some basic steps, including identifying the target customer and building a robust customer pipeline . Building the pipeline, however, is not enough–you also want to prioritize that list of potential customers.

Lack of focus can be a core competency. Here are six principles to encourage innovative thinking, lots of experimentation, and an entrepreneurial spirit.

Lack of focus can be a core competency.

OneID 's team knows that logging in to site after site is a pain for users--and as a sequence of high-tech hacks have shown, passwords are generally insecure. Which is why OneID's proposing a new tech "next-generation digital identity service" to neatly scoot around both of these issues.

A formulaic approach to building a prospect list will help you decide quickly whether a new business has enough potential for growth. Before investing in a new business , or expanding your current business into a new market, it helps to address several questions in order to gain a clear picture of the right business model to pursue. The first involves developing a well-tuned sense of your target customer .

As Path launches its new API, CEO and cofounder Dave Morin explains why the company is eschewing advertising in favor of virtual goods.

Being a young business owner with much older employees to supervise can be awkward. Or not. It depends on how you handle the situation.

Younger & older workers have different rules & expectations. Here's what Gen Y should learn from more senior colleagues

Your product must be good--that's a given. But if you're going to win, it's about the experience.

If your business model has run out of steam, you cant afford to wait. Here are six steps to help you make difficult strategic decisions more quickly