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Case Study: To Sue or Not to Sue

The rival: enormous. Its product: disturbingly similar. The question: Should Mixed Chicks get into a legal battle with a multibillion-dollar giant?

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Could the Internet Ever Be Destroyed?

The raging battle over SOPA and PIPA, the proposed anti-piracy laws, is looking more and more likely to end in favor of Internet freedom -- but it won't be the last battle of its kind.

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Psych! 3 Secrets for Better Hiring

Interviewing may be more of an art than an exact science, but that doesn't mean psychological research can't help you select the best candidate. Getting to know people well is hard—whether you’re choosing a mate, a friend, or an employee for your company. Why?

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Generation Flux: Danah Boyd

Our talk with danah boyd, Senior Researcher at Microsoft Research. She studied at Brown, MIT Media Lab, and UC Berkeley, and was named "High Priestess of the Internet" by the Financial Times

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Japan’s First Reactor Stress Tests at Fukushima Reach Key Stage

By Risa Maeda TOKYO (Reuters) - Japan's panel of experts is due to review the nuclear watchdog's first report on reactor stress tests on Wednesday in an important step in efforts to rebuild public trust shattered by the Fukushima crisis and restart idled reactors. [More]

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What Drives Customer Loyalty Now?

It's time to put away the golf clubs and pull out Google Reader: Sales are no longer just about personal relationships. If you think customer loyalty is driven by personal relationships or because of your hard work, then not only are you wrong--but you're putting your revenue at risk.

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Your Customers Don’t Care, That’s a Good Thing

When making the jump to social media marketing, small enterprises must avoid assuming that customers are ever truly engaged. There’s a turn of phrase that’s been rattling around my head recently—you know the one about being a “victim of your own success?” Sometimes I wonder whether that’s the case with social media evangelists. By any measure, we’ve helped drive ever larger numbers of businesses and independent professionals to start using social-based promotion, which is fine on its face, but how much value has been added to the lives of consumers

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