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Mississippi to Vote on ‘Personhood’ of Fertilized Eggs

"When do you believe life begins?" Johnny DuPree, Democratic candidate for governor of Mississippi, asked during a public debate on October 14. The question was rhetorical, and DuPree's answer--not a surprise in one of the most socially conservative US states--was the same as that of his Republican opponent: "I believe life begins at conception." [More]

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Believing in "Bad Vibes"

Imagine that your co-worker has just moved into a new office. The woman who used to work there spent many unhappy months in the office complaining about her job. In fact, she ended up quitting in a fit of rage

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Is the GOP Bad at Social Media?

Each candidate has his or her own strategy; some work, others fail. Here's what you can learn from the social media accounts of the 2012 presidential candidates.

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Calendar: MIND Events in November and December

NOVEMBER 4–5 According to the World Health Organization, one in four of us will develop at least one mental illness or behavioral disorder in our lifetime. Depression alone affects an estimated 121 million people worldwide. At the two-day EMBO/EMBL Science and Society Conference , biologists, psychologists and neuroscientists will explore the ethical and social implications of major mental illnesses as well as their causes and treatment

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The Joke’s on Your Computer: The Latest Humor Coded into Software

In Google Maps , the distance-measuring tool offers a choice of three unit systems: Metric, English or “I’m Feeling Geeky.” If you click the third one, you’re offered a long list of, ahem, somewhat uncommon measurement units, including parsecs, Persian cubits, and Olympic swimming pools. Mac OS X’s text-to-speech feature, meanwhile, lets you endow your Mac with any of dozens of different human voices. Each speaks a funny sample sentence.

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Use It Better: Secret Easter Eggs

These days, software engineers’ overlords generally don’t tolerate true, secret Easter eggs. The bosses argue that such surprises are untested, may be incompatible with the software company’s public image, and (when they feature the programmers’ names) amount to “poach me!” ads for rival companies’ headhunters.

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Get a "Buy Local" Boost

How can you capitalize on the good will felt toward small business this holiday season? We've scoured the statistics and tapped experts for their best strategies

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Is Rewarding Customers for Referrals Worthwhile?

How Sweet Spot, a hair removal salon, used Blue Calypso's word-of-mouth solution to generate sales and repeat clients, something LivingSocial had failed to do. The Company: The Sweet Spot, a Dallas hair removal salon that specializes in sugaring, an alternative to waxing The Goal: Attract customers to the newly opened salon The Execution: The Sweet Spot's founder, Erin Cox, noticed links to products and services on her friends' Facebook Walls that looked a lot like promotions. She followed the links and realized they all originated from Blue Calypso, a mobile marketing platform through which businesses reward people for sharing ads via Twitter, Facebook, or text message.

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