University students via for a chance to install their instruments on the next NASA science balloon [More]
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Feed SubscriptionMississippi to Vote on ‘Personhood’ of Fertilized Eggs
"When do you believe life begins?" Johnny DuPree, Democratic candidate for governor of Mississippi, asked during a public debate on October 14. The question was rhetorical, and DuPree's answer--not a surprise in one of the most socially conservative US states--was the same as that of his Republican opponent: "I believe life begins at conception." [More]
Read More »Could an Artificial Cave Help Protect Bats from Deadly Fungus?
The deadly fungal infection known as white-nose syndrome (WNS) has killed at least a million bats since it was first observed in 2006. In some areas more than 90 percent of the bats have been wiped out.
Read More »Asteroid Plans Close Earth Flyby
On November 8th, Earth will have a close encounter with a sizable asteroid. But not too close, thankfully
Read More »Massive Fraud Uncovered in Work by Social Psychologist
By Ewen Callaway of Nature magazine When colleagues called the work of Dutch psychologist Diederik Stapel too good to be true, they meant it as a compliment. [More]
Read More »Believing in "Bad Vibes"
Imagine that your co-worker has just moved into a new office. The woman who used to work there spent many unhappy months in the office complaining about her job. In fact, she ended up quitting in a fit of rage
Read More »Is the GOP Bad at Social Media?
Each candidate has his or her own strategy; some work, others fail. Here's what you can learn from the social media accounts of the 2012 presidential candidates.
Read More »Calendar: MIND Events in November and December
NOVEMBER 4–5 According to the World Health Organization, one in four of us will develop at least one mental illness or behavioral disorder in our lifetime. Depression alone affects an estimated 121 million people worldwide. At the two-day EMBO/EMBL Science and Society Conference , biologists, psychologists and neuroscientists will explore the ethical and social implications of major mental illnesses as well as their causes and treatment
Read More »The Joke’s on Your Computer: The Latest Humor Coded into Software
In Google Maps , the distance-measuring tool offers a choice of three unit systems: Metric, English or “I’m Feeling Geeky.” If you click the third one, you’re offered a long list of, ahem, somewhat uncommon measurement units, including parsecs, Persian cubits, and Olympic swimming pools. Mac OS X’s text-to-speech feature, meanwhile, lets you endow your Mac with any of dozens of different human voices. Each speaks a funny sample sentence.
Read More »Use It Better: Secret Easter Eggs
These days, software engineers’ overlords generally don’t tolerate true, secret Easter eggs. The bosses argue that such surprises are untested, may be incompatible with the software company’s public image, and (when they feature the programmers’ names) amount to “poach me!” ads for rival companies’ headhunters.
Read More »Get a "Buy Local" Boost
How can you capitalize on the good will felt toward small business this holiday season? We've scoured the statistics and tapped experts for their best strategies
Read More »The Evolution of Overconfidence, as explained by a shot of Jager and the boys from Jersey Shore
Sci saw this paper being tweeted around the internets recently, a paper on the evolution of overconfidence . It seemed like a really interesting and cool paper, and I was kind of surprised that no one had covered it
Read More »Social Media Marketing by the Numbers
Social media marketing is all the rage. But does it really pay off?
Read More »Translating Viral YouTube Videos Into Sales
Want to go viral?
Read More »Is Rewarding Customers for Referrals Worthwhile?
How Sweet Spot, a hair removal salon, used Blue Calypso's word-of-mouth solution to generate sales and repeat clients, something LivingSocial had failed to do. The Company: The Sweet Spot, a Dallas hair removal salon that specializes in sugaring, an alternative to waxing The Goal: Attract customers to the newly opened salon The Execution: The Sweet Spot's founder, Erin Cox, noticed links to products and services on her friends' Facebook Walls that looked a lot like promotions. She followed the links and realized they all originated from Blue Calypso, a mobile marketing platform through which businesses reward people for sharing ads via Twitter, Facebook, or text message.
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