Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Name: Kelli Hoover Title: Professor of entomology, Pennsylvania State University [More]

Three-dimensional television got a major marketing push nearly two years ago from the consumer electronics and entertainment industries, yet the technology has one major limitation: viewers need special eyeglasses to experience the 3-D effect. Now the marketing experts say that the technology will never catch on in a big way unless viewers can toss the glasses entirely

SocialVibe's advertising platform exchanges premium services for lengthy, opt-in ads, and their impressive engagement rates have already caught the eye of global brands and presidential candidates. SocialVibe has ambitious plans to make much of the Internet completely free, from FarmVille credits and Internet Wi-Fi, to unlimited Pandora streaming. Their method is to offer users an otherwise paid service in exchange for lengthy, interactive advertisements

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MIAMI -- There's only one building in Florida that can withstand the biggest and baddest of all hurricanes -- the Category 5, with winds of at least 165 mph (266 kph) -- and it's a concrete bunker along an unglamorous stretch of road in South Florida called the National Hurricane Center (NHC). The NHC never closes. Here, weather forecasters work around the clock, 365 days a year, tracking threatening storms in both the Atlantic and Pacific Oceans

A brief encounter between a European spacecraft and a large asteroid has revealed that the space rock is likely a mostly intact leftover from the planetary formation process. But the flyby raised more questions than it answered, providing tantalizing but somewhat puzzling hints about the asteroid's makeup and internal structure

The launch of NASA's newest Earth-observing spacecraft today (Oct. 28) could not have gone more smoothly, researchers and officials said. The $1.5 billion NPP weather and climate satellite blazed a white-hot trail through the predawn California sky this morning, ticking off milestones like clockwork as it climbed.

84% of Realtors are currently using social media. Century 21 is leveraging Facebook to turn those conversations into sales

Are humans the only species with enough smarts to craft a language? Most of us believe that we are. Although many animals have their own form of communication, none has the depth or versatility heard in human speech.

The Lost Photographs of Captain Scott: Unseen Images from the Legendary Antarctic Expedition by David M. Wilson.

There's a shortlist of mistakes companies and brands typically make when trying to sell products to women. Marketing missteps can hurt sales, but more importantly, they can actually turn women off from your brand entirely. If you've ever committed the sin of "pink it and shrink it," it's time to reimagine your strategy

Harnessed: How Language and Music Mimicked Nature and Transformed Ape to Man by Mark Changizi. BenBella Books, 2011 [More]

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By Chris Gallagher TOKYO (Reuters) - The film "Land of Oblivion" may revolve around victims of the Chernobyl disaster a quarter of a century ago, but Japanese audiences will see striking parallels with current-day headlines following the Fukushima nuclear crisis. [More]

By Quirin Schiermeier of Nature magazine Climate scientists warn that critical gaps in climate data could open up after the current generation of Earth-observation satellites comes to the end of its life, with the next generation nowhere near ready to take over. The problem is exacerbated by the lack of an adequate replacement for a pair of Earth-observation satellites, the Orbiting Carbon Observatory and Glory, which failed on launch in the past two years. Earth-observation programs will fail to provide the data continuity required for climate science unless they are more adequately managed and supported, Kevin Trenberth, a senior researcher at the U.S