When you hear Western music, you generally get the emotional tone. A major key is happy. (music plays) A minor one?
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Feed SubscriptionCongress Grills NASA Chief on Planetary Science Cuts
Lawmakers grilled NASA chief Charles Bolden today (March 21), saying the deep cuts to NASA's planetary science program in the agency's 2013 budget request will "cannibalize" future Mars exploration and threaten America's leadership in space. [More]
Read More »MESSENGER Spacecraft Resolves Some Mercury Mysteries, and Creates New Ones
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Read More »Marketing From The Other End Of The Funnel
Traditionally, new product marketing assumes first-time purchases arise from an orderly chain of events. The effective commercial starts the engine turning by generating brand awareness, which begets interest, desire, and finally consumer action, with planned purchases popping out the other end.
Read More »9 Reasons To Choose A Corporate Job Over A Startup
Startups can be amazing places to work, and the euphoria surrounding them has a high degree of contagion. But future leaders have unique lessons to learn by working for larger, more established companies as well
Read More »Reign Check: Abundant Rainfall May Have Spurred Expansion of Genghis Khan’s Empire
The Mongol hordes led by Genghis Khan carved out the largest contiguous land empire history has ever witnessed, reaching at its apex from Asia's Pacific coast to eastern Europe and down into Persia and southeastern Asia. Although conventional wisdom suggests drought may have pushed them across the steppe to conquer more bountiful lands, ancient, long-dead trees discovered in a forbidding lava field in Mongolia give evidence that unprecedented rains might actually have helped fuel their expansion. [More]
Read More »Build a Website That Inspires Trust
Seven things you can do to convince potential customers your site isn't a fly-by-night operation. Nobody in the world hesitates about making online purchases from Amazon, iTunes, or Dell.
Read More »Visiting the Corpse Plant
I woke up, bleary-eyed, to news that would change my week: A corpse plant was about to bloom at Cornell University. In other words, the most amazing thing I could imagine was unfolding, literally, down the street from my house. The corpse plant has the largest unbranched blossom in the world
Read More »Use It Better: 4 Breakthroughs in Lower Friction
In the consumer-tech sense, friction is inconvenience. It's a hassle--steps that stand between you and what you want to buy or do.
Read More »Soaring Satellite Costs Spur U.S. Government to Seek Budget Cuts
The spiraling cost of satellite programs at the National Oceanic and Atmospheric Administration has lawmakers from both parties sniffing around for a strategy to trim the agency's budget. [More]
Read More »Biologist Resurrects Prehistoric Proteins
By Helen Pearson of Nature magazine Halfway through breakfast, Joe Thornton gets a call from his freezer.
Read More »You should rub honey on your everywhere
Honey is awesome. I ve found its best consumed when combined with nougat and wrapped in dark chocolate but I digress. [More]
Read More »Mouse ‘Avatars’ Could Aid in Pancreatic Cancer Therapy
By Carina Dennis of Nature magazine Mouse 'avatars' could in future allow physicians to find the most effective cocktail of cancer drugs to combat a particular tumor before giving them to a patient, according to researchers at the annual meeting of the Human Genome Organization (HUGO) in Australia last week. "Using a personalized cancer avatar makes it possible to try out different combinations and make some mistakes before going into the clinic," says Edison Liu, president of HUGO and head of the Jackson Laboratory at Bar Harbor in Maine
Read More »8 Bizarre Tricks for Start-Up Success
At the London Web Summit this week, the CEO of CloudFlare explained the rules he learned starting one of the world's fastest-growing companies. "It took Facebook more than five years to hit 400 million unique visitors a month.
Read More »Make Technology–and the World–Frictionless
A few months back I was at the main Apple Store in New York City. I wanted to buy a case for my son’s iPod touch--but it was December 23. The crowds were so thick, I envied sardines
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