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Anatomy Of A Cannes Winner: NTT DoCoMo Xylophone

Anatomy of a winner takes us through the key decisions that took a piece of work from good to great--and won the campaign for NTT DoCoMo Touch Wood SH-08C a Golden Lion at Cannes.

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Hold Your Horses with Electricity

Since its discovery, electricity has helped humans make labor and tools more efficient. From lighting to toothbrushes, electricity has aided us in making our lives simpler and more convenient.

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Great People Are Overrated (Part II)

I'm pleased, although not surprised, by the incredible wave of reactions to and comments about my post, "Great People Are Overrated." (I'm also not surprised by the vitriol and personal nature of some of the barbs aimed at me. That seems to go with the territory whenever you question an article of faith among the web startup crowd.) My guess is that the post touched a nerve because it touched on one of the great dividing lines in our business culture today. As members of an economy, a society, and a collection of companies, all of us are engaged in a conversation (sometimes explicit, mainly implicit) about what makes the world go 'round -- individual brilliance or group genius, self-possessed superstars or well-rounded teams.

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Is LinkedIn A Gender Equalizer?

Women are more prolific networkers in male-dominated industries. Is social media correcting the real-life old-boys' club? Women are the best networkers in the tobacco and ranching industries; men rule cosmetics, according to LinkedIn 's new study of the 21st century workforce, Battle of the Sexes, in which the social network tapped its massive trove of user data to examine gender imbalances between industries.

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Vaccine Trial’s Ethics Criticized

By Priya Shetty of Nature magazine A clinical trial that came under fire in India threatens to have a dual legacy: inflaming unfounded fears about a lifesaving vaccine and raising new questions about the management of medical research in the country. [More]

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Polly Wanna a Date? Rare Parrot Needs a Mate [Video]

Coco the Hyacinth macaw ( Anodorhynchus hyacinthinus ), one of the last males of his species in Paraguay, has had a rough start. Since his birth nine years ago he has been captured from the wild by illegal parrot traders, rescued, placed into Paraguay's Asunci

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Scientists Warn Chemicals May Be Altering Breast Development

Exposure to chemicals early in life may alter how breast tissue develops and raise the risks of breast cancer and lactation problems later in life, scientists concluded in a set of reports published Wednesday. The scientists are urging federal officials to add new tests for industrial chemicals and pesticides to identify ones that might disrupt breast development. In some cases, they said, mammary glands are more sensitive to effects of hormone-disrupting chemicals than any other part of the body, so low levels of exposure may be causing breast changes.

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Facebook Gets New VIP Sections

Social media influence index, Klout, allows brands to slip customized Facebook pages and offers to its most influential followers. Facebook is throwing up a red velvet rope around a new VIP page.

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Leonard Susskind: The Bad Boy of Physics (preview)

Stanford University physicist Leonard Susskind revels in discovering ideas that transform the status quo in physics. Forty years ago he co-founded string theory, which was initially derided but eventually became the leading candidate for a unified theory of nature. For years he disputed Stephen Hawking’s conjecture that black holes do not merely swallow objects but grind them up beyond recovery, in violation of quantum mechanics

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Marketing a Brand New Product

What the Snuggie, the Roomba, and other innovative products can teach you about turning an unknown name and product into a consumer success. When TV commercials for the Snuggie launched in October of 2008, they were difficult to take seriously.

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