B2Bs may never enjoy millions of Facebook fans and Twitter followers, but the more they do to build brands rooted in consumer value and social responsibility, the better positioned they will be. Businesses that sell only to other businesses (B2Bs) have ventured past the cozy confines of LinkedIn and other professional networks to foster deeper connections with the companies that comprise their customer base.
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Feed Subscription"Boy CEO" Mark Zuckerberg’s Two Smartest Projects Were Growing Facebook And Growing Up
Mark Zuckerberg, oft-parodied young CEO, didn't build the most important company of the Internet era by accident. How he fashioned Facebook--and himself--for success. From studying leaders he admired to taking elocution lessons, Zuckerberg made his evolution into a world-class CEO a personal project
Read More »Don’t Build Products. Build Platforms.
Google, Facebook, and Apple all went from single products to entire ecosystems. Five reasons why you should be just as ambitious.
Read More »Linux and Android, Together at Last
Linux and Android are two closely linked open-source projects, but they've been as notable for how distant they are from each other--until yesterday.
Read More »Linux and Android, Together at Last
Linux and Android are two closely linked open-source projects, but they've been as notable for how distant they are from each other--until yesterday. That's when Linus Torvalds, leader of the Linux kernel project, released a version of the operating system core that bridges between the two worlds
Read More »How Hospital Gardens Help Patients Heal
To get an inkling of what a well-designed hospital garden can mean to a seriously ill child, watch the home video posted on YouTube last August of Aidan Schwalbe, a three-year-old heart-transplant recipient. The toddler is shown exploring the meandering paths, sun-dappled lawn and gnarled roots of a branching shade tree in the Prouty Garden at Children’s Hospital Boston. “He loves to be out in the garden feeding the birds and squirrels,” wrote Aidan’s grandmother in an August blog entry
Read More »Sound Barrier: Can High-Power Ultrasound Protect Produce from Pathogens?
Perfectly sanitized dimpled spinach leaves or tender greens like baby lettuce has been high on the wish list of the $3.1-billion bagged salad industry since its inception.
Read More »Pollution Is Regarded as the Big Barrier to Freer Trade in Rare Earth Elements
By David Stanway and James Regan BEIJING/SYDNEY (Reuters) - Tackling pollution, not freeing up trade, is regarded as the solution to a global shortage of rare earths, the metals that are the building blocks of the 21st century.
Read More »Over 100 Years Later, an Old Invention Takes a New Spin
In many parts of the U.S. and here in New York City, we ve had the pleasure of experiencing above-normal temperatures, and the sunshine has brought hibernating city-dwellers outdoors to soak up the warm rays while enjoying a number of activities jogging, playing basketball, riding bicycles, or just lounging on park benches. Over the weekend, I was running along the East River when a man rolled by and caught my eye.
Read More »Over 100 Years Later, an Old Invention Takes a New Spin
In many parts of the U.S. and here in New York City, we ve had the pleasure of experiencing above-normal temperatures, and the sunshine has brought hibernating city-dwellers outdoors to soak up the warm rays while enjoying a number of activities jogging, playing basketball, riding bicycles, or just lounging on park benches. Over the weekend, I was running along the East River when a man rolled by and caught my eye
Read More »Over 100 Years Later, an Old Invention Takes a New Spin
In many parts of the U.S. and here in New York City, we ve had the pleasure of experiencing above-normal temperatures, and the sunshine has brought hibernating city-dwellers outdoors to soak up the warm rays while enjoying a number of activities jogging, playing basketball, riding bicycles, or just lounging on park benches. Over the weekend, I was running along the East River when a man rolled by and caught my eye.
Read More »Think that’s not fair? Your serotonin transporters must be high.
“That’s not FAIR !” This is the line that rings through most houses with at least one kid. We all know when something’s not fair. That car that drove up the shoulder while you waited in traffic (rrrrr)
Read More »Vikings Spread the Humble House Mouse During Ancient Conquests
House mouse; courtesy of Wikimedia Commons/George Shuklin Four-legged stowaways hitched a ride aboard the wooden 10th- and 11th-century Viking ships that braved the northern seas.
Read More »The Big Lesson of a Little Prince: (Re)capture the Creativity of Childhood
My heart leaps up when I behold A rainbow in the sky: [More]
Read More »Global Energy Hunger Leaves Little Room to Displace Dirty Fuels
Fifteen terawatts. That's 150 billion 100-watt light bulbs burning 24/7 for a year
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