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How I Navigated My First Hire

I'm hiring a college intern for the winter break. So I mapped out a plan to make it worthwhile for my start-up--and for her. I have some public relations needs for FamiliesGo! that I haven't been able to get to and I'm not ready to pay a professional PR firm

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Go Big or Go Home?

The founder of FamiliesGo!, a travel website, weighs the options for her start-ups growth.

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How Analytics Drive My Web Strategy

FamiliesGo! founder Eileen P. Gunn writes about the underlying web analytics that steer her business decisions. I kind of love Google Analytics

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Why Women Don’t Get Venture Capital

My daughter fell on her nose at camp this summer. This, in a nutshell is why I’m reluctant to seek venture capital or to build my business, FamiliesGo!, in a way that necessitates it

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Don’t Make the Same Mistakes with Google AdSense I Did

Every entrepreneur makes mistakes when starting out. Some are fixable, some don’t matter that much in the long run. Some really bug you and can’t be fixed and you just have to learn to live with them for a while

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Olga Romero On Keeping Students And Families Connected

Photograph by Matt Nager Creative marketers are launching new efforts to reach the Latin American community. Olga Romero manages multicultural communications for Southwest Airlines. Olga Romero Bilingual Communications Specialist, Southwest Airlines Dallas Romero, 36, manages multicultural communications for the airline.

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How I promote my start-up

My first entrepreneurial venture was Your Career Is An Extreme Sport, a career-advice book I wrote in 2007. In addition to reporting and writing the book, I was pretty much solely responsible for promotion, marketing and sales. (The publisher handled distribution.) I did just about everything wrong that time around.

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Female Australopiths Left Home Once Mature, Males Didn’t

By Ewen Callaway of Nature magazine Fossilized teeth of early human ancestors bear signs that females left their families when they came of age, whereas males stayed close to home. A chemical analysis of australopithecine fossils ranging between roughly 1.8 million and 2.2 million years old from two South African caves finds that teeth thought to belong to females are more likely to have incorporated minerals from a distant region during formation than those from males

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ReadyTalk

ReadyTalk provides everything from insurance to yoga classes to keep its employees physically and mentally fit. ReadyTalk believes its success is contingent upon happy, engaged, and caring workers.

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Why I Became an Entrepreneur

The inaugural post of Eileen P. Gunn's new Inc.com blog, Start Me Up. Being an entrepreneur energizes me.

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