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Wanting to lure new audiences to your website or brand? John Wiseman, vice president of marketing and partnerships at Thrillist, tells Fast Company how they work with would-be competitors to find new fans.

Chemists at Harvard and three other institutions have created a purified version of an organic semiconductor with electrical properties that put it among a small handful of organic compounds and that provides an important proof of concept for a screening process to find new compounds for solar panels.