Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Avoid profit-killing discounts and price wars by differentiating yourself, your firm and your offering from the competition. When you're selling against a lower-priced competitor, you have two choices: discount or differentiate.

Wireless Internet provider LightSquared has filed for Chapter 11 protection. LightSquared, the ambitious 4G wireless venture recently poised to bring lightning-fast Internet to the masses, filed for Chapter 11 bankruptcy protection earlier today. Government tests found that LightSquared's signals interfered with GPS reception, a setback LightSquared was never able to recover from.

Slava Rubin, co-founder of Indiegogo, a website where anyone can raise money, talks about the impact recent crowdfunding legislation will have on his firm and those looking for financing.

Sheer rage has motivated countless entrepreneurs. Many knew what they wanted a firm to stand for long before they knew what they wanted it to sell. Greg Smith's spectacular departure from Goldman Sachs isn't the first to hit the firm recently.

What you think is an elevator pitch will actually alienate customers. Instead, have a conversation that creates a real sales opportunity. If you're like most entrepreneurs, you think an "elevator pitch" is a one- to three-minute sales pitch that you could presumably give during a very long elevator ride

Want to hire top-tier young talent for your lower-profile business? Don't think you can just show up on campus senior year and compete, warns one small company.

To grow, your business needs to reel in the big fish. Here's how I transformed my tiny business into one of the best-known PR firms in the United States.

Do you know how a client, prospect, potential hire, or member of the media really experiences your company? You need to find out now.

As 2011 winds to a close and 2012 begins, we do a little bit of Fast Company drumbeating. We predict a lot of stuff around here. Sometimes we're wrong.

If you can't describe your own products without resorting to marketingspeak, you're losing sales. Here are 3 mistakes to avoid. Most product descriptions suck, especially when they’re written by marketing people who have never sold anything.

DigitalGlobe, the firm that provides much of the imagery for Google Earth, is launching a next-generation satellite in 2014. However, the super-sharp images of the WorldView-3 aren't for Google and Bing Maps: They're going straight to the military and intelligence agencies

Known for its vast photo library, Getty wanted its office to showcase the work of its best photographers.

A Soyuz rocket recently failed --surprising news, as it's generally considered a rather reliable rocket. In the process it pitched tons of vital food, engineering, fuel and air supplies for the International Space Station into the wastelands of Siberia. And at high speed--the ISS may have to be unmanned for a short interval as a result, despite billions of dollars and decades of effort

The exquisitely crafted furniture of Istanbul-based Dorya is so well regarded in its native country that the office of the Turkish president recently commissioned the firm to outfit the interiors of two residences, its diplomatic offices, and meeting rooms. A couple of years ago, Dorya established corporate offices and a ...

Rumia Ambrose-Burbank, president of Vendor Managed Solutions, which buys maintenance supplies for other companies, recalls how she spun her firm off from what was then Electronic Data Systems, where she once worked in finance.