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How to fine-tune your website to give your customers exactly what they're looking for. Many e-commerce websites focus on the same thing: the homepage. They A/B test images and messaging and layout and tweak the user experience so it's clear and compelling.

It's not all about you; it's all about them. Tara Hunt of Buyosphere and Lauren Thom of Fleurty Girl show how to really make an impression on your clients