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The Painful Paradox Of Facebook Advertising Vs. Super Bowl Advertising

There’s a delectable irony in the fact that Facebook’s IPO was announced the same week as the Super Bowl. While they are both the subject of obsessive media attention, they actually represent two radically different versions of the future of branding and advertising.

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Google Maps Help Predict Meth Labs Before They Open

The same maps that can help you find your way to the mall can help the police predict where meth labs will pop up next. Here's a look inside the strange, fascinating world of geospatial predictive analysis. Google Maps is a lifesaver

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The Wikipedia Way Of Motivating Your Employees

As a business owner, if you can tap into the passion of your workforce the same way that Wikipedia taps into its army of unpaid volunteers, you can accomplish things that no amount of money can buy. Have you ever stopped to consider how remarkable Wikipedia is? The online encyclopedia represents arguably the greatest collection of knowledge and information ever assembled--and the overwhelming majority of the work in creating and maintaining it has been done by unpaid volunteers .

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NBC’s "Smash" Could Learn A Few Lessons From "Glee"’s Musical Missteps

.boxxy {display:inline-block;vertical-align:top;width:280px;padding:8px;} .boxxy span {color:#00b3e6;} Fox's Glee is slumping in its third season--but does that mean people are losing interest in TV musicals? NBC's new Broadway-focused drama, Smash, which premieres February 6, is about to find out. Three industry pros share tips on how Smash can avoid Glee's missteps and become, well, a smash.

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Redbox Partners With Verizon To Launch Streaming Video Service

The Coinstar subsidiary announces plans to partner with Verizon to compete with streaming video giants Netflix, Amazon, and Hulu. Coinstar subsidiary Redbox today announced a new partnership with Verizon for the launch of a streaming video service.

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The Facebook IPO Players Club: Dustin Moskovitz

They were doing just fine before, but Facebook's biggest minority owners are about to be catapulted into a far more elite bracket. As we ponder what they'll do with with new millions (maybe over $4 billion for Dustin Moskovitz!), here's a look at what got them where they are today. Who he is: Dustin Moskovitz was born May 22, 1984--the year the Apple Macintosh landed, if that makes you feel old--and he's just eight days younger than Mark Zuckerberg

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How Susan G. Komen For The Cure Torpedoed Its Brand

What a difference a week makes. On Tuesday, January 31, Susan G. Komen For The Cure announced that it would not renew its grants to Planned Parenthood for breast cancer exams , claiming that it doesn't permit funding to organizations under investigation by Congress.

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Marketing Lessons From An Accidental Con Man

In a previous Fast Company article , I wrote about hitchhiking. Specifically, what I’ve learned about hitching a ride in semi-rural South Africa and how these strategies apply to marketing. I learned something by accident last month that took my thumbing skills to a whole new level

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Be Like Mark: 8 Ways To Emulate Facebook’s Zuckerberg, The Unlikely Leader

Whether you love him , hate him , or are just a little jealous of his newly minted multi-billionaire status, you have to admit that Mark Zuckerberg, founder and CEO of Facebook , has made some visionary leadership moves. In less than 10 years, Zuckerberg’s taken an idea for an online social network from his Harvard dorm room and delivered it into the homes, offices, pockets, and purses (via mobile phones) of 845 million users around the world

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