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Ken Dumps Barbie, Leading Mattel To Rethink Its Rainforest Relationship

Greenpeace's successful campaign to get the toy company to change its packaging has lessons for future plans to target large companies to improve their behavior: Amp up the humor and go viral. Sometimes it takes humor to make a serious point.

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Crystals detect threats to national security

Using a crystal ball to protect homeland security might seem far-fetched, but researchers at Wake Forest University and Fisk University have partnered to develop crystals that can be used to detect nuclear threats, radioactive material or chemical bombs more accurately and affordably.

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Anatomy Of A Cannes Winner: NTT DoCoMo Xylophone

Anatomy of a winner takes us through the key decisions that took a piece of work from good to great--and won the campaign for NTT DoCoMo Touch Wood SH-08C a Golden Lion at Cannes.

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Naturally Precious

Nature is an abundant source of inspiration for many jewelry designers, but newcomer Brooke Kanani Sachs takes actual elements from the forest and beach and casts them in 18-karat gold settings with diamond and gemstone accents to create her one-of-a-kind pieces. The jeweler’s seedpod ring, for instance, is an actual ...

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Battle of the Eco-Labels: Controversial Forest Certification Standard Dropped by Aetna, Allstate, Office Depot

Forest certification is a program that ensures that the trees responsible for your paper are treated responsibly. Buy some certified paper and you can rest assured that the trees it came from weren't clear cut and that there are responsible plans for continuing the growth of the forest. But could it be that the world's largest forest certification program-- Sustainable Forestry Initiative- -is a scam

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