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A formulaic approach to building a prospect list will help you decide quickly whether a new business has enough potential for growth. Before investing in a new business , or expanding your current business into a new market, it helps to address several questions in order to gain a clear picture of the right business model to pursue. The first involves developing a well-tuned sense of your target customer .

Series Intro While it might not be witchcraft, the formula for `love at first sight' remains a mystery.

Mercedes Formula One team strikes deal to provide costly high-tech prosthesis to English teen born without left hand

As Friendster , MySpace and many other social-networking sites have discovered, a successful business finds a niche that draws in a large number of users and offers intriguing, easy-to-use services that keep those users interested. Whereas Facebook , LinkedIn and Twitter have excelled at this formula, Google's efforts in this area-- Buzz (2010), Wave (2009) and Orkut (2004)--have faltered. The search-engine giant hopes its search is over with this week's introduction of the new Google+ ( Google Plus ) network

If the formula for a great bar is one part ambience, one part comfort, and one part service finished with a dash of that strange serendipity that arises from the congress of incongruous souls, then none of history’s watering holes has enjoyed a more generous portion of this last ingredient ...

Infant mortality in developing countries is depressingly high, with 3.6 million children dying each year in the neonatal period. Unlike many other global health issues, this one is easily fixable--cutting down on deficiencies of micronutrients like folic acid in women of childbearing age could dramatically reduce infant deaths. So last fall, Scientists Without Borders, a platform that crowdsources solutions to scientific problems, set out to work on the issue with a $10,000 challenge that asked entrants to solve the problem of folic acid deficiency in women throughout the developing world with simple, low-cost solutions.