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Launching a new brand is expensive. Far easier, these days: Bring back (or polish up) an old one. "At one point , we were going to call ourselves 'The Re Company,'" says Mark Thomann.
Read More »Launching a new brand is expensive. Far easier, these days: Bring back (or polish up) an old one. "At one point , we were going to call ourselves 'The Re Company,'" says Mark Thomann.
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