Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

The new Zynga partner program puts the company's know-how to work for outside game developers--but it'll also help Zynga get smarter faster.

In a move to grow beyond the confines of Facebook, Zynga announced its own gaming platform. Zynga founder Mark Pincus opened the company’s second "Unleashed" press event Tuesday by tipping his hat to the hundreds of employees who lined the rafters of the five-story headquarters in San Francisco

Maps are everything in a new mobile landscape. The company that controls them controls what can be done with location. When Apple announced it had developed its own homegrown maps system at its World Wide Developer Conference today, it wasn't just introducing another new feature for the iPhone.

Will your idea fly with customers? Here's the best way to find out. Editor's note: This post is part of a series featuring excerpts from the recently published book, The Startup Owner's Manual , written by serial entrepreneurs-turned-educators Steve Blank and Bob Dorf.

Developers and gaming companies see the social-networking giant's new app-discovery platform as a boon for business. In a move that is sure to make many app developers happy, Facebook this week launched its App Center, which aims to help users find apps to use on Facebook.com, iOS, Android, and the Web. The new platform let users can browse apps by category and find out which apps their friends are using

Contrary to popular opinion, the IPO was good for the company and investors.

Are you aware of the little ways you damage your reputation and your business? Here's how to maintain your self-respect and that of others. I'm sure you have either heard or said at one time or another the phrase, "Do as I say, not as I do." The phrase is so overused, in fact, that people generally consider it to be clich

Inclusion draws upon the two-way nature of real human conversation. Yet inclusive communication goes a crucial step further: It extends the practice of back-and-forth interaction in a way that entitles people to give as well as take--to provide their own ideas, and not simply to parry the ideas offered by others

Voxy is more than Rosetta Stone meets The New York Times--it also provides location-based lessons about your immediate surroundings, and provides access to tutors via video chats. "Language learning is like learning how to cook or how to surf," says Voxy founder Paul Gollash. It’s not something that is best learned in a classroom.

After thousands of tests, we've identified a few of the most effective ways to improve your website's landing page. With all the dollars spent on pay-per-click advertising (PPC) and search engine optimization efforts (SEO), it is easy to forget that the single largest factor that determines the success of your online marketing efforts is the effectiveness of your website's landing page. The math can be staggering

No need to be embarrassed. As long as you follow these three basic principles, tooting your own horn can bring on major success

The Bonobos cofounder Brian Spaly has a new business that will manage your wardrobe for you. And he's serious about that sex thing, too. Brian Spaly is the CEO of Trunk Club , which recently celebrated its first million-dollar month (in revenue, not profit), as well as its 10,000th customer

In Raleigh, the North Carolina Museum of Natural Sciences has been building its Nature Research Center, a brand new extension to the museum focusing not just on science but on how science is done.

By Leslie MeredithTechNewsDaily "Do I look fat?" The answer is a resounding yes if you're on Facebook. But it's not your friends telling you, it's yourself

Itching to spray a wall with graffiti but not down with the whole civil disobedience thing? All together now: There's an app for that