Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Meet Elle Luna, a former IDEO designer who believes design plays a role at every stage of the process--even before teams start to think visually. Elle Luna calls herself a "designer, storyteller, and startup advisor." As a mentor at the Designer Fund , which believes designers should be startup founders rather than late-stage additions, Luna feels designers have a role to play at every stage of the process, including the gleam-in-eye phase. FAST COMPANY: You recently left your position at the major design firm IDEO

What every business owner needs to know about protecting valuable intellectual property. I am often asked do I need a trademark for my slogan? Can I patent my idea

We know what's happened to Apple recently: The company has released a carefully updated edition of many of its core products, over the course of the last eight months (starting with the iPad 2), culminating in the launch of the iPhone 4S. In between the reveal of this phone and it actually going on sale, legendary Apple CEO and cofounder Steve Jobs passed away, finally losing his protracted battle with cancer and its side effects.