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Sally Hogshead, author of Fascinate: Your Seven Triggers to Persuasion and Captivation explains how to exploit your own personality traits in order to knock anyone's socks off. Sally Hogshead is in an unenviable position. As the author of a book called Fascinate: Your Seven Triggers to Persuasion and Captivation, she addresses audiences who will feel shortchanged if their socks aren't knocked off.

According to holiday lore, poor Rudolph was a victim of social exclusion because he was different from the rest of the reindeer. In a move that was lucky for nice (but not naughty) children everywhere, he was then approached by Santa, who asked him to guide the sleigh.

After being isolated from the rest of the world for nearly a year and a half, sealed away in a mock spacecraft, six volunteer astronauts "returned" to Earth today (Nov. 4) to end a simulated mission to Mars and back. [More]

When we launched Scientific American Mind as a new publication in 2004, it seemed like a great opportunity to give readers more stories about popular areas of mind and brain research--which, fortuitously, were also booming because of imaging and other advances. What I didn’t realize at the time, but probably should have, is how often the findings in our pages would shake loose what I thought I knew about how our gray matter works

Thousands of people who are picky eaters may actually have the newly-recognized "selective eating disorder." They experience foods differently from the rest of us and often prefer bland, salty foods like grilled cheese sandwiches and french fries.