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Fake TabCo Borrowed Lessons From "The Wire" To Mask A "Battered" Brand

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[youtube _z1bwFD9bug] A number in the "very high six figures." That's how much it cost TabCo to run its recent eye-grabbing campaign, pitched to reveal a revolutionary innovation in the tablet PC market, according to Jonathan Bloom CEO of McGrath Power, the firm that ran it. That amount is a measure of the bet the tablet is placing on its new product, and also a guide to the complexity of the entire process--but that's just the start of it

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