Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Former Google exec Adam Bosworth is helping companies save money on health care by gamifying exercise and nutrition as coworkers compete for cash prizes. "We’re trying to change health habits in a very fundamental way," he tells us.

Facebook may be a fabulous way to get your casual game idea noticed, but there's a bigger, better Web outside Facebook's blue-painted cage--just ask FarmVille. Social2Web wants to help you take your game there. Think of Social2Web by Adknowledge as a kind of virtual scalpel, helping you surgically pluck your carefully crafted game from Facebook and transplant it elsewhere, presumably where it'll make you, not Mark Zuckerberg, more money.

Nokia's market share in all phone sales in Australia for the first quarter of 2011 was 24.6%--great, if it hadn't been 49.5% in the first quarter of 2010. Nokia's market share has halved.

Ankur Jain is the founder of the Kairos Society, a network of college entrepreneurs dedicated to changing the world through business. And socializing. Which is, in fact, business

Hacker conference DEF CON is, in information-security circles, a big deal--which is why it's pretty astonishing that in August it will launch its first event targeted at the younger hacker . You know, the kind who's still in school and may not yet be old enough to drive, but is quite adept at managing SQL injections, DDoS, and password cracking. The kind of hacker who may be as young as 8

Two curious and awkward press events this week put the spotlight on the unveiling act. Yesterday, after a short period of global intrigue, J.K.

Somali pirates are turning to increasingly sophisticated methods such as satellite phones, custom-made GPS systems, and even monitoring the Internet to hunt down targets. Somali pirates aren't content just floating around in their fishing boats, looking for victims. These days, pirates off the Horn of Africa are turning to a sophisticated mix of weaponry, jerry-rigged GPS devices, and ingenious hacks of shipping-industry databases to hunt down prey.

Agencies need to look beyond storytelling and take their cues from software developers, says the chief creative officer of AKQA. Recently, I tweeted : @reiinamoto: "In order for agencies to stay relevant, they must embrace the Culture of Code.” This topic came out of a conversation I was having with a friend at another agency (a traditional one, that is). The tweet got more passionate responses than any other thoughts I’ve tweeted of late

As Cannes judges shortlist their Lions, we talk with creatives about the key decisions that helped them transform their visions into award-worthy campaigns. Here's how Deutsch L.A. EVP/Group Creative Director Michael Kadin used a Super Bowl spot for Volkswagen to create a great disturbance in The Force.

The Fast Company reader's essential rundown of who's breaking into and shaking up your tech space--updated all day. Celebs Crowdsource With Talenthouse Legendary comic creator Stan Lee is looking for a new superhero; rapper the Game is scouting for a new verse--and anyone with an idea and an Internet connection could have the next big thing. Talenthouse has developed quite a cast of celebrity users scouring user-generated ideas to help break their creative blocks and create new stars in the process

Don't let your new sales rep call on just any prospect.

The Nintendo generation wants to bond with their children on their old digital stomping grounds. "On the menu of things to do with your kid, it's not the best choice," says MIT Professor and Alone Together author Sherry Turkle. Playing catch in the backyard with Dad is so 20th century.

The maker of Angry Birds has been a master of spin-offs and marketing related products.

Nintendo's Wii U device promises to truly reinvent the console-gaming scene. But rivals Apple and Sony are hot on its heels, promising similar, if not better, touchscreen innovations that will be on the market sooner. A look at the contenders for consoles of the future

The World Science Festival is a place where one goes to see the giants of science, many of whom are household names (at least in scientifically inclined households) like E.O Wilson, Steven Pinker and James Watson, people on top of their game in their scientific fields, as well as science supporters in other walks of life, including entertainment - Alan Alda, Maggie Gullenhal and Susan Sarandon were there, among others - and journalism (see this for an example , or check out more complete coverage of the Festival at Nature Network ). With so many exciting sessions, panels and other events at the Festival, it was hard to choose which ones to attend.