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Building Customer Loyalty

Want your customers to stick to you like glue? Today it takes more than a punch-card or priority line.

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Amazon’s Android March: PopCap Games Signs An Exclusive Deal

Amazon's clever moves to change (and own) the Android app market space just got lots better: PopCap, a hugely successful games company, has signed an exclusive deal to launch its Android games with them. For any of the 50 million app downloaders who've racked their brains or thwapped their thumbs on an iPad or iPhone touch screen full of digital jewels, PopCap Games--or at least its runaway hit, Bejeweled--will ring a bell

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Kids With Cystic Fibrosis Breathe Easier Thanks To Video Games

A series of new video games for kids with cystic fibrosis not only helps them stick to treatment regimens, but also significantly improves breathing performance. Gamification to the rescue! One of the hardest parts of treating cystic fibrosis in children is convincing them to perform tedious breathing exercises required to keep airways clear. However, a new study that applies gamification techniques to cystic-fibrosis treatment indicates that specially made video games not only get children to perform breathing exercises--they also improves breathing performance when not playing games

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The NFL: A Smarter Game With A Better Business

In this excerpt from his new book, Fixing the Game author Roger L. Martin examines what the NFL can teach the business world about managing expectations and how CEOs are rigging the game. Few people conceive of the world of business in terms of real and expectations markets

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Portal 2’s Creators On Crafting Games Through Experiential Stories

With the release of Portal 2, game developer Valve has followed-up the critically acclaimed original with more head-bursting puzzles, fanatical computers, and immersive story. We spoke with lead writer Erik Wolpaw, designer/engineer Jeep Barnett, and VP of marketing Doug Lombardi to find out how they created the setting of the game, what drives their innovative storytelling techniques, and more.

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Robot Job Diversification Allows For Radiation Testing, Rating Video Games For Sex And Gore

In an era when cars drive themselves and algorithms predict traffic , the robot as a guardian figure is rising: 'Bots are being used in Japan to measure radiation levels from the crippled nuclear reactors, and the video games Rating Board is using automated systems to decide what rating a game gets.

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Google’s Anti-Spam Tweaks Impacted 12% of Search Queries

Earlier this year, Google made a few changes to its search system to try to fight the tendency of content from spam sites and content farms to rise to the top of results. Now it’s saying that those changes have impacted 12% of all search queries

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Game Developers Accuse Amazon Of Ripping Them Off With Unfair Terms

Amazon's bid to earn money by making an Apple -like curated version of the Android Marketplace seems clever, if controversial , and a potential winner for Android users. But according to some, Amazon may be applying unfair restrictions to its software partners.

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Shoot ‘Em Up, Biblical Style: West Bank Settlers Commission Video Games

Israeli settlers on the West Bank have discovered a new way of getting their message across: Violent shoot 'em ups based on the Six Day War and Biblical history. Israeli settlers in the West Bank have stumbled on a new way to get their message across: computer games

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Apple, Google, Intel and Others Go Gaga for the Go Game

Team builders to the smartest companies in tech, the founders of the Go Game are letting everyone play their coveted "textured scavenger hunt." HR managers rejoice. You might say that the Go Game , an iPhone game launching this week at SXSW , is the best-researched project in the history of location games. Founders Ian Fraser and Finnegan Kelly have spent the last 10 years running a hacked-together version of the game at corporate team-building events for Google , Apple , EA Games, Zynga , Facebook , Microsoft , and Intuit .

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What an NFL Lockout Would Mean to Small Businesses

Stadium View Bar & Grille sits merely 150 yards away from historic Lambeau Field, home to the 2011 Super Bowl Champion Green Bay Packers, in Wisconsin. For 19 years owner Jerry Watson and his employees have been serving loyal Packers fans

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