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Rules Of Engagement, From The NBA Social Media War Room

While bored traditional sports reporters wait for quotes from the megastars, the NBA's elite social media team finds images, videos, and moments that take followers up close and behind the scenes of the Finals. We follow--literally--the social media masters during before, during, and after the action to watch how it all works

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5 Innovative Language-Learning Tools

If you work with or are expanding to foreign markets, it's important for your employees to have access to language education. We've found five engagingand freethat can start your company down the path to fluency. Yes, there's an app for that.

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Mercedes-Benz SLS AMG Roadster Drops Its Top and Loses Its Wings

Sometimes history repeats itself. In 1954, the Mercedes-Benz 300SL—affectionately referred to as the Gullwing—was built by the German automaker as a production car with one peculiar feature: its doors lifted toward the sky. A few years later, Mercedes released the 300SL Roadster, which was essentially the same car, sans the ...

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A Mystery Wrapped in a Crystal

The fact that first graders grow crystals for science projects might lead you to think that physicists know how these snazzy shapes form and unform. Alas, there is still a big blank spot in physics textbooks where the theory of crystal melting should be.

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Nein! Third of Berlin students mull sex work

One in three university students in the German capital would consider sex work as a means to finance their education, a study from the Berlin Studies Center said Wednesday.

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Boss’s Golden Touch

Clothing makers have been adding shimmer to their designs for years hoping that trace amounts of real gold, silver, or platinum would ultimately translate to green at retail. The latest entry comes from Boss Selection, the upscale label of the German-based Hugo Boss brand, which created a collection of limited-edition ...

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The 10 Most Innovative Companies In Retail

01 / Groupon > > For integrating web and the real-world shopping experience, changing consumer behavior, democratizing small businesses, and spawning an entire new category. The fastest-growing company in Web history, Groupon's flash deal site marries cents-off coupons to a Friday-after-Thanksgiving shopping frenzy. The company broke into the black just seven months after inception; globally, more than 500 copycat sites have already sprung up.

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5 Augmented Reality Campaigns We Love

The German automakers launched the new Z4 in April 2009 with an innovative AR campaign using MagicSymbol technology. Using a webcam and a printable symbol, users could control a virtual Z4 and drive the car around their desktop as a virtual paintbrush to create pieces of art out of tire skid marks in what the company called “An Expression of Joy.” Check out a demo of the campaign here . Launched in December 2009, the Belgian beer’s branded mobile app combines real world GPS tracking with directions and user interaction.

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How to Use Augmented Reality in Advertising

Augmented reality , or AR, may finally be coming of age. Particularly for Millennials, defined as those born in the 1980s and whose lives revolve around being constantly connected to technology (Blackberries, iPhones, Facebook, Twitter, video games, and more), AR offers a serious opportunity for marketers to reach these important consumers. With augmented reality, marketers can take the physical world and combine it with the digital world, giving both users and brands the ability to connect even further with a product before, during and after making a purchase.

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Man discovers a new life-form at a South African truck stop

Like many biologists, the German biologist Oliver Zompro spends thousands of hours looking at specimens of dead animals. He found his first new species when he was twenty. By the age of thirty he had named dozens of wild new forms.

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Slashtag.it, The Mother Of All Search Shortcuts

With Slashtag.it, you can search just about any site you'd want to, all from the same homepage or search bar. You might only save a few seconds on every search--but after a while, those seconds add up

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Inventive Casual Woven Furniture

Despite the fact that the venerable casual furniture company Janus et Cie has produced its own designs since its inception more than 32 years ago, it often has

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