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How an emotional investment leads to a physical purchase, and why iPhone apps are Gillette 2.0. When I first began shaving at the tender young age of 16, I chose a Gillette razor. It seemed far cooler than my father’s buzzing electric shaver.

The CEO of Stage 2 Networks, an Inc. 5000 company, recaps his $100 million education. In 1999, Joe Gillette was managing his telecommunications firm, Gillette Global Network, out of New York City, generating revenues of $10 million

How does that old saying go? Fool me once, shame on you. Fool me twice, shame on me