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5 Signs You’re Out of Touch With Your Audience

Are you relevant? (Are you sure?) Here are the top warning signs you may be alienating your customers. It seems the more market intelligence top executives possess, the less in touch they are with their target audiences

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5 Easy Ways to Feel More Confident

You won't convince investors, customers or employees that you can change the world unless you convince yourself first. How on earth do you do that

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Allow Cookies: Girl Scouts Enter The Digital Era With CEO Ana Maria Chavez

In the 21st century, Girl Scouts from all over the world can get together in the virtual realm to do good and learn skills for success. Here's how CEO Ana Maria Chavez is helping organize new digital troops. When Ana Maria Chavez was a 10-year-old growing up in Eagle, Arizona, her friend came to her one day and told her that her mother was starting a Girl Scout troop and that she wanted Ana Maria to join

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Tough Cookies: Why Corporate America Needs Girl Scouts

In 2011, only 20% of leaders in private companies worldwide are women. Meanwhile, heavily male-dominated industries like banking and utilities face the toughest challenges in a generation

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How DuPont, Old Spice, And The Gap Play Supporting Roles In Mike Mills’ Indie Films

The auteur behind "Thumbsucker" and the newly released "Beginners" has perfected the art of making capitalism look beautiful, earning money off of corporate commercial work to support uncompromisingly artistic independent films. Let's call 'em "dependies." “I don’t actually believe in advertising,” says Mike Mills, a guy who makes his living directing TV commercials. “I don’t really believe that when I make a Nike ad that people go buy more of that shoe, you know?” But by the time his spots air, the ambivalence has magically transformed into authenticity.

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Looking for Empathy in a Conflict-Ridden World

I witnessed a breakup yesterday in the middle of MIT’s vast Infinite Corridor--a hallway known for its heavy traffic and long stretch of straightness. Finals are upon the undergraduates, so perhaps tensions were a bit high for the young, failing couple

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Amit Bhatia’s Aspire: Matching Rural Workers With Jobs

Photograph Daryl Visscher Illustration by Gluekit Amit Bhatia, Founder and CEO of Aspire. Illustration by Gluekit .blue { color:rgb(0,113,146); font-weight:bold; } BIG IDEA: To supply India's booming economy with millions of young workers who come from rural and disadvantaged backgrounds.

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