Oftentimes when people ask me what I do for a living and I tell them I work in advertising, they ask, “Don’t you wish you got to be an ad man in the golden era, like on Mad Men?” I usually smile and respond with “What makes you think the golden era was 40 years ago? We are living in the golden era right now--the most exciting and unpredictable time in marketing history." We are witnessing a complete social transformation. The entire industry has been flipped on its head
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Feed SubscriptionThe One Number That Changes Everything
If you look hard enough, you'll find there's just one number that tells you all you need to know about running your business. The trick is finding the right one. My concept of a “golden number” is lifted from a PBS show I watched as a kid about the “golden ratio,” a number with seemingly magical significance.
Read More »66 Thing You Should Know About Your Customer
To prove they know their customers, all my salespeople must answer 66 questions about them. None are about which products they buy.
Read More »How to Make a Brilliant Mistake
The difference between a great company and a mediocre one isn't whether it avoids mistakes.
Read More »New around-the-world cruises in 2012
As baby boomers come of retirement age and find they have cash to burn, they are looking to spend their golden years seeking out new experiences and visiting new places.
Read More »Primland’s New Tree House Retreat
Perched approximately 3,000 feet above sea level, the Golden Eagle Tree House—the secluded one-bedroom suite, overlooking the Dan River Gorge (from $425 per night)—is the latest addition to the Primland retreat, located in the Blue Ridge Mountains of Virginia. Accessible by a wooden bridge walkway, the tree house comprises a ...
Read More »Tiger unsure he’ll play U.S. Open
PGT: Tiger Woods called Jack Nicklaus and told him he might not play in the U.S.
Read More »Golden Artist Colors
%excerpt% See more here: Golden Artist Colors
Read More »Tidal Gate Across San Francisco Bay Proposed to Manage Sea Level Rise
SAN FRANCISCO -- A giant tidal barrier stretched across the Golden Gate is among the adaptation remedies proposed by a Bay area nonprofit to cope with anticipated sea level rise caused by climate change over the coming century.
Read More »Europe poised for another run at green jacket
A green jacket defined the golden era of European golf.
Read More »Earth Hour 2011: What Businesses Are Participating, Which Are Trying But Failing
On Saturday night between 8:30 and 9:30, you may notice that world seems darker.
Read More »Quake-prone California questions nuclear safety
By Nichola Groom LOS ANGELES, March 15 (Reuters) - Californians have long had an uneasy relationship with their two nuclear power plants, and the crisis in Japan raises new doubts about how long nuclear power will survive in the earthquake-prone state. The first test of the Golden State's support for nuclear power is coming soon, as the nuclear plants perched on the scenic but fault-laden California coastline since the early 1980s begin the process for 20-year license renewals
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