Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Before you rush to defend yourself or fight back remember to put yourself in your customer's shoes. Customer complaints are inevitable. If you run a business that sells to the public no matter how great your goods or services are the old adage will eventually be proven true: You cannot please 100% of the people 100% of the time

As iPads are being seized by authorities in China, you may be wondering how to protect your brand globally. Here's what you need to know. I was recently reading an article concerning Apple’s ongoing battle over the sale of its iPad tablet computers in China.

What every business owner needs to know about protecting valuable intellectual property. I am often asked do I need a trademark for my slogan? Can I patent my idea

When your employees are trained that the customer is always right, they will handle unexpected situations with the best customer service. A few months ago we were reminded of what great customer service can do for a business. My wife and I had arranged to get away for a weekend to Charlotte, North Carolina to see one of Cirque du Solei’s latest shows

When big companies--like Apple, Levi's, or the Gap--are caught treating their workers badly, they call Verite to help reform their organizations to prevent human rights abuses. Companies generally jump at the chance to point out any miniscule improvement in their environmental responsibility.