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Fifteen year-old Bill Colliton loves the guitar. He plays baseball, and rides the bus to school.

No, I don't run a 'lifestyle' business. But I've finally figured out what's important in life

Gary Marcus suffers from what a friend jokingly describes as congenital arrhythmia--the inability, despite many hours of his youth spent practicing and taking lessons, to learn to play a musical instrument. A few years ago Marcus, a cognitive psychologist at New York University, decided at 38 to make one last try when he took up guitar. No surprise: He did not succeed in becoming the next Jimi Hendrix, but managed to acquire a modicum of skill--and went on to describe his experience in Guitar Zero: The New Musician and the Science of Learning

A new social reality entertainment site puts performers up front and gives critics a chance to judge wisely. Andrew Garner dances shirtless to “Friday” by Rebecca Black during his turn to broadcast live on YouNow.com.

Playground Sessions is a new music learning system from BBH unit Zag. But its biggest lesson may be in how agencies are approaching new product development. Used to be the best an agency could do is build a rep as a stellar service provider

Video game giant Activision is hoping that dozens of plastic toys, that interact with a series of video games on every possible platform, will be a huge success with kids (and their parents). This weekend, mammoth game publisher Activision launched a new franchise, Skylanders: Spyro's Adventure . It's an evolution of the character Spyro the Dragon which debuted on PlayStation 1 in 1998

%excerpt% View post: How I Did It: Hartley Peavey of Peavey Electronics

For every dreamy, world-famous Justin Bieber, there are thousands of would-be YouTube sensations still stuck in the awkward limbo years between utter obscurity and fame. Call it YouTuberty. Luckily, YouTube itself is on a newly invigorated mission to guide the fledgling famous from their first viral hit to ad sponsorship, and out into the wider world of the business of entertainment

Halle Tecco, who founded the new health-care startup incubator Rock Health, is bringing in visionaries like the founder of Guitar Hero to help creative, innovative, and--dare we say it--fun health-care startups get off the ground.